Andy Gole
Bold Vision, Bold Behavior
Empowering sales teams with a new mindset, entrepreneurial skills, and a sense of urgency to drive impactful, sustained results.
Andy Gole - Sales Expert
For over 30 years, Andy Gole, founder of Urgency Based Selling®, has taught sales professionals how to transform bold visions into breakthrough selling techniques and management strategies. His approach has empowered organizations of all sizes across various industries to achieve ambitious goals, all built upon his expertise as both a sales theorist and practitioner.
Andy’s sales journey began as a college student when he successfully convinced the Math Department to move an early morning class to a later time. By pointing out that no one would register for such an early session, he influenced a decision that reflected his early understanding of persuasion and the value of bold actions. This experience became a foundational lesson that he later wove into his sales philosophy.
Since then, Andy has conducted over 5,000 sales engagements with more than 150 organizations. He launched his consulting practice, Bombadil, LLC, in a similarly bold way: after hiring an accountant who failed to make an effective sales pitch, Andy turned the tables and convinced the accountant to hire him for sales training. Through Bombadil, he has taught countless clients how to showcase their businesses, products, and services in a way that uniquely meets customer needs, reinforcing his vision of bold, confident selling.
What is Urgency Based Selling®?
Urgency Based Selling® was developed to help sales people view themselves – and their approach to selling – in heroic terms. This idea is encapsulated in the three Urgency Based Selling® core values which help people become self-sufficient sales heroes.
Do or Die
“Doing your best” doesn’t yield success. In fact, it can mean failure for your sales team. When it’s essential to close the deal, it’s a moment of “do or die” – matching your effort and creativity to the objective and not stopping till you achieve the objective. Urgency Based Selling teaches you how use this sense of urgency to develop a go-getter, entrepreneurial mindset that yields results.
Gratitude
If even one member of your sales team doesn’t demonstrate gratitude – to colleagues or to clients – recognizing their contribution to success, the morale of the whole team is affected. It’s toxic and undermines corporate culture. Urgency Based Selling shows managers how to lead each team member towards an attitude of gratitude, creating a culture of self-respect and mutual respect for team mates.
The Salesperson as a Hero
The marketplace has developed a negative, “Willy Loman” stereotype of sales people, and it’s been internalized by many sales professionals. It affects self-confidence, performance, and thus minimizes sales results. Urgency Based Selling helps you overcome this negative perception and positions you for positive, effective business development. They work with prospects daily, facing the unknown, overcoming objections and challenges which often can’t be anticipated. When a sales team realizes itself in heroic terms, it fuels the team’s motivation for a lifetime of success.
Innovate Now
Scale Up with 16 Breakthrough Sales Techniques
Innovate Now shows how to sell for emotional intoxication! In modern culture, it’s an oxymoronic idea. Consider the direct and indirect impact of negative stereotypes like Willy Loman in Death of a Salesman; on the surface “joyous selling” is absurd.It’s an extraordinary idea! To potentially achieve emotional intoxication through selling, that is: heroic selling.
Andy Gole - Bold Vision, Bold Behavior
A unique speaker with method to drive profitable sales growth.
Speaking
Knowledgable insight and essential tools to make a culture change in your sales team.
Seminars
Content-rich & engaging seminars that deliver fresh ideas and powerful concepts.
Coaching
Fostering bold, proactive behavior through leadership coaching, full management, and a 9-week program.
Book
Innovate Now shows how to sell for emotional intoxication! In modern culture, it’s an oxymoronic idea.
Andy Gole
Speaker, author, and business coach.
Transform your sales team.
(201) 415–3447